Aesthetics vs. Audience: The Psychology of Design
Eric Bivens Eric Bivens

Aesthetics vs. Audience: The Psychology of Design

Early in my career, I focused solely on the aesthetics. As long as it looked good, I considered it good. And as any designer learns, just because YOU think it looks good doesn’t mean that someone else will. The more experience I gained, I realized that a good design must resonate with the audience to be considered good. To be truly impactful, I must study the people that I’m designing for (aka psychology).

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Value in the Workplace
Eric Bivens Eric Bivens

Value in the Workplace

Eric Bivens relates the value of art with value found in the workplace. When your work contributions are being overlooked or diminished, what are the ways to move forward while maintaining your sense of value? Everyone is valuable towards the end result.

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